The Watch Newspaper recently released a guide to the updates you can expect at the Telluride Ski Resort during the 2013-2014 season.
Here’s your guide to what’s in store for the 2013-2014 season:
The Telluride Ski Resort is changing its tagline for the upcoming season. The resort chose “The Most Beautiful Place You’ll Ever Ski” as the tagline that encompasses Telluride’s brand, and which will now be used on all marketing materials. The new tagline replaces the previous “Unmatched in North America” slogan. “This year we are focusing on our natural surroundings, an aspect our guests truly appreciate and value,” said Tom Watkinson, director of the resort’s public relations and communications. The resort considered other taglines, he said, including “Discover the Gold” and “ Discover the Good Life.” “The Most Beautiful Place You’ll Ever Ski” was a marketing tagline used by Telski in the 1990s.
The Telluride Ski Resort, the Telluride Tourism Board and the Colorado Flights Alliance are working together to increase visitors traveling by plane to the Montrose and Telluride airports, long a goal of all three organizations. “A major challenge of being located in the box canyon is that it’s difficult for a lot of Americans to access the ski resort because of its remoteness and long proximity from airport hubs,” said Chuck Horning, president and CEO of the resort. The Colorado Flights Alliance, an organization with a goal of increasing aviation passenger traffic through the Telluride and Montrose airports, recently announced flight service increases for the winter. Montrose will offer direct, round-trip flights from Denver, Los Angeles, Phoenix, Chicago, Dallas and Houston. Great Lakes Airlines will continue to offer flights to and from Telluride and Denver.
Stewart Seeligson’s business education and diverse real estate experience set him apart from other real estate brokers in the Telluride region.