The proposal is very similar to last year’s application and uses the same “micro-site” online platform that Telluride’s 2012 Local Organizing Committee (LOC) created for its successful bid. “However, it addresses a great deal of learning that took place from our perspective on hosting the event this year,” Martelon said.
Medalist Sports, the owner of the Pro Challenge event, will make an announcement in early December about the route for next year’s stage race, planned for Aug. 19-25, 2013.
If Telluride wins a spot on the route, Marleton said, a larger LOC will then be formed to focus on the 2013 event. The 2012 LOC consisted of a diverse group of 17 individuals from Telluride and Mountain Village, many of whom would likely be willing to serve again.
Telluride’s decision to bid for a stage of the 2013 Pro Challenge came on the heels of detailed analysis about the pros and cons of the 2012 event, which although successful logistically and in terms of global publicity for the Telluride area (television coverage of the race aired in 170 countries around the world), brought in far fewer people than promoters had promised.