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For $1,500, Locals Can Leave Their Mark on Bike Sharing Program

By December 12, 2012 No Comments

An Aspen bike sharing program set to launch in May has secured about two-thirds of the $650,000 in necessary start-up costs from the government and from private businesses or foundations. Its founder is hoping the community can come through with the rest by “adopting” and personalizing individual bikes.
For $1,500, a person or group of people can inscribe a message on the fender of one bike, where it will stay for five years. Or, you could adopt four bikes for $5,000.
Bike sharing programs are now active in 450 communities worldwide, allow anyone to check out a bike from a solar-powered, fully-automated, credit-card-accepting kiosk and return it to any other kiosk. WE-Cycle is planning to offer a day pass for between $5 and $8 but the program is designed for each trip to be 30 minutes or less. While a day pass allows a rider to check out a bike multiple times in a day, the user incurs more charges if the bike is away from a kiosk for more than 30 minutes at a time. That way, the program will not compete with bike shops’ rental business, and in fact, WE-Cycle kiosks and bikes will direct people to area bike shops, she said.

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