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Crested Butte Drops Price of Season Pass

By June 19, 2013 No Comments

indexCrested Butte has made a dramatic move in the battle for skier days, dropping the cost of a season pass from $1049 to just $599.  The pass comes with no blackout dates, but partially compensating for the cut, the costs of children’s, young adults and senior passes have been increased from $149 to $199, from $185 to $299 and from $289 to $399, respectively. The resort has also eliminated some other discounts, including multi-day and business passes.

“This is an overall restructuring of our pass-pricing model,” said Erica Reiter, public relations and communications manager for CBMR Reiter, quoted in the Crested Butte News. “In order to make the price decrease of a regular pass work, we had to eliminate some of the previously available options. It’s our hope that the price is such that guests will purchase the Peak Pass and have access to unlimited skiing.”

“With this change we’re working to cater to all our guests,” Reiter told the Crested Butte News. “We hope the local community will be really excited to ski at their home mountain, and we believe that for out-of-area guests the price may encourage more frequent visits. The idea is to build buzz at home, on the Front Range and in new markets.”

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