2012-13 Skier Visits Creep Up by 4 Percent in Colorado

Colorado’s ski areas hosted 11.4 million skier visits last season, a nearly 4 percent increase over the previous season’s 11 million.

The 11.4 million mark, while an increase over the dismal and dry 2011-12 season, is the third-slowest season in the past decade, and the annual increase falls well below the national spike of 11 percent.

Colorado Ski Country USA, the trade group that represents 21 of the state’s 25 ski areas, reported 6.4 million skier visits in 2012-13, an increase of 3.8 percent, or 235,000 skier visits, over 2011-12. Vail Resorts’ four Colorado ski areas — Vail, Breckenridge, Keystone and Beaver Creek — saw about 5 million skier visits.

Colorado’s 2012-13 season started slowly, with weak snow and local skiers staying home. Storms in late December and late spring fueled a rebound in visitation. But it wasn’t enough to pull the state closer to the 12 million-skier-visit benchmark it reached in 2006, 2007, 2008 and 2011.

Declining skier visits does not necessarily correlate to decreasing revenues, as evidenced by ski areas that saw increased revenues in 2011-12, which saw record declines in visitation.