Tickets to this year’s 31st annual Aspen Food & Wine Classic will likely sell out in early April for the first time since the Great Recession hit. Only a handful of tickets are left for this year’s event, which runs June 14-16, according to Lori Lefevre, a spokesperson for Food & Wine. Tickets originally went on sale Dec. 12. The festival is a three-day event hosted by Food & Wine magazine and it offers over 80 individual seminars including cooking demonstrations, wine lectures, panel discussions and tastings, in addition to daily grand tastings.
Food & Wine issues about 5,000 tickets annually falling under categories including general admission, trade group passes or press passes, Lefevre said. Organizers do not release the breakdown of how many tickets are issued in each category, she said.
Historically, the success of Food & Wine ticket sales directly correlates with the state of the economy and whether the country is in a recession, Lefevre said. During the event’s early years, tickets sold out in May, but in the late 2000s they began to sell out earlier, Lefevre said. In 2007 and 2008 Food & Wine had record-breaking seasons when the event sold out in February. After the recession hit, ticket sales slowed and the event didn’t sell out until the week it occurred. In response, Food & Wine sold day passes ranging in price from $250 to $395 each. Sales have slowly picked up again with the event selling out in the third week of April last year, according to Lefevre. Food & Wine anticipates the sellout will happen earlier this year due to the economy turning around, she said.