Hotels in Snowmass Village saw slightly more business in March over last year, thanks largely to a flurry of last-minute bookings made after some significant snowstorms. Snowmass occupancy in March came in at 58.6 percent, a 4.2 percent increase from last year, according to a report by the Mountain Travel Research Program. It didn’t look that way before the month, though.
“We were coming in almost dead flat with last March,” said Bill Tomcich, president of reservations agency Stay Aspen Snowmass. March had a long way to go, but a dramatic change in the ski conditions got the phones ringing. March bookings made that same month were up 20 percent over last year, helping the numbers to rise above.
Snowmass hotels saw a strong finish in April with close to 50 percent occupancy the first half of the month, double the rate that Snowmass saw in the same period last year. Most of the visitors were in town for the National Disabled Veterans Winter Sports Clinic the first week of April and the Mountain Travel Symposium the second. “And last year we had Easter in April,” Tomcich said. “That really illustrates the power of those two groups.”
The properties almost sold out during the winter sports clinic and Mountain Travel Symposium, he said. All of the symposium business events were in the Westin Snowmass Conference Center. “That quite honestly took us over the top,” Johnson said. “We’re hoping that momentum continues through the summer season.”